SR. MARKETING MANAGER

Toronto, Ontario

SAVVII Group Inc. is searching for a Sr. Marketing Manager to develop and implement national marketing strategies to support SAVVII’s go-to-market efforts. The individual will cultivate relationships with key internal stakeholders, develop and execute marketing strategies to drive brand awareness, acquisitions, maintain and drive all digital and social media channels. This role will report to the Head of Marketing.

JOB DESCRIPTION

SAVVII Group Inc. is searching for a Sr. Marketing Manager to develop and implement national marketing strategies to support SAVVII’s go-to-market efforts. The individual will cultivate relationships with key internal stakeholders, develop and execute marketing strategies to drive brand awareness, acquisitions, maintain and drive all digital and social media channels. This role will report to the Head of Marketing.

RESPONSIBILITIES

  • Develop and execute national marketing plans and campaigns in close coordination with key internal business stakeholders. Campaigns are omnichannel in scope and will include launching new products and services.
  • Review strategy and results with business leads on a regular basis under the direction of Head of Marketing, adjust plans accordingly.
  • Develop deep specialization in the Fintech industry by gathering customer and competitive insights, understanding the user journey, and developing messaging that resonates with prospective customers.
  • Work closely with digital analytics and design teams to drive effective and engaging content marketing and personalization strategies that generate awareness and engagement. Ensure consistent, high quality customer experience within the SAVVII app, website, digital, social, and other channels.
  • Set annual media budgets and work with agency partners on strategic plan that drives awareness and acquisition.
  • Allocate media dollars against critical channels, including but not limited to SEM, Social, Programmatic, DCTV, General Digital
  • Work with Digital and brand teams on SEO and content strategy

YOUR PROFILE

  • Develop and execute a National cohesive brand and marketing plan to increase brand awareness and account acquisitions
  • Build relationships with external partners, agencies, media and stakeholders through creative strategies
  • Monitor all marketing campaigns with an eye for optimization
  • Set KPIs in collaboration with internal stakeholders and agency partners, and monitor on a monthly basis
  • Prioritize marketing projects and allocate resources accordingly
  • Prepare regular reports and presentations on marketing metrics
  • Conduct market analysis to identify challenges and opportunities for growth
  • Provide guidance and ideas to organize effective marketing events
  • Design, review and track the Marketing department’s budget
  • Track competitors’ activities

EDUCATION AND EXPERIENCE

  • Bachelor’s degree in Marketing, Communications, or related area.
  • Minimum of 8 years of experience in a corporate or agency environment with involvement in developing and executing omni-channel B2C go-to-market strategies with quantifiable KPIs.
  • Proven project management skills, and an ability to manage multiple concurrent projects with overlapping timelines and input from various stakeholders.
  • Demonstrated success in managing relationships with senior management on the development of marketing strategies that impact app downloads, sales and prospecting opportunities.
  • Prior experience in developing omnichannel marketing campaigns with proficiency in digital, email, video, SMS and social channels preferred.
  • Demonstrable experience designing and implementing successful marketing campaigns
  • Solid knowledge of SEO, web analytics and Google Adwords.
  • Experience with CRM software and digital marketing tools and techniques.
  • Strong copywriting skills.
  • Strong attention to detail and keen focus on quality.
  • Excellent communications skills.
  • Strong analytical and project management skills.

SAVVII was founded in 2021 and is a rapidly growing, leading financial technology firm developing breakthrough innovation in the payments industry. If you want to work in a professional, innovative environment with dynamic individuals in a relaxed culture, submit your resume today.
SAVVII is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. SAVVII prohibits employment discrimination on the basis of race, color, religion, gender identity, sex, sexual orientation, pregnancy, national origin, age, disability status, and genetic information. If you have any accessibility requirements or concerns regarding the hiring process or employment with us, please notify us so we can provide suitable accommodation.
While we sincerely appreciate all applications, only those candidates selected for an interview will be contacted.